MyLab Entrepreneurship with Pearson eText Acces Code for Essentials of Entrepreneurship and Small Business ManagementFor courses in entrepreneurship. A how to guide to successful entrepreneurship Essentials of Entrepreneurship and Small Business Management guides students through the launch and management of a successful small business. Taking a practical, hands on approach, author Norman Scarborough dissects case studies, examines market successes and failures, and breaks down tactics used by todays most successful small business ventures. The 10th Edition reflects